Sigurður studied trades at Fjölbrautaskólinn in Breiðholt and Iðnaskólinn in Reykjavík. He later studied modeling at a technical school in Sweden. The company has specialized in the production of Icelandic maps and certain areas in different sizes and scales. Collaboration with large and small companies such as the City of Reykjavík, Landsvirkjun, the country’s national parks, architectural firms, designers, artists and smaller companies.